Lots of people want to become an entrepreneur. Before the internet era, it was not easy to become an entrepreneur. But now, building an eCommerce website and selling products/services online is easy.
It is hard work to start a business. You will have to come up with a product or service idea. Then you will have to source or create the effect. You will have to complete the legal procedure, and then you can sell your products or services. All of these processes can take some time but building an e-commerce platform does not take that time. You can make an e-commerce website in 3 to 4 days. You can operate your online store by yourself. You need not a dedicated developer to help you with managing your store.
Why Build an E-Commerce Website?
Before purchasing your product, people need to know about your product and the brand of your products. That’s why brands that sell products in a physical store must have an online presence.
That was true before the Coronavirus pandemic started. After the pandemic, the situation changed. Now the selling process shifted to the online store. Almost all brands are selling their products online. So, if you only have a physical store, there is a huge market you are missing. We have figured out some points to let you know why you should build an e-commerce website:
People Are Spending Money Online
In the United States, people spent $601.75 billion online with U.S. merchants in 2019. That is up 14.9% from $523.64 billion the prior year ( Source: U.S. Department of Commerce quarterly e-commerce figures). Experts are predicting that e-commerce will surpass $2 trillion in sales in the coming years. SO, if you do not have an e-commerce platform, you are missing a large market and losing lots of revenue you could have earned.
New Marketing Channel
Before the internet era, the leading marketing channels were T.V., print media, the radio, and billboards. But after the internet era, there are lots of digital marketing channels. With a digital presence, it is easier to reach potential consumers and to learn about your products.
Online Store Lets Your Product Found When People Search
Building a physical store is expansive. You also need to maintain the store. You need to pay money for that too. Running a physical store requires spending on:
- Rant for space
- Pay the employee who holds the store
- Proper licensing and documentations.
- Utility bill.
- Decoration and furniture
- Building and in house maintenance
- Cleaning supplies
- POS system
These are the minimum costs that you have to spend if you are running a physical store. That is an ongoing process, and it adds up to a considerable amount at the end of the month. Selling on an e-commerce platform, on the other hand, is less expensive. Yes, you have to pay for web hosting, developers, or software charges, but that will cost much less than a physical store.
Less Physical Effort
Running an online store demands less physical effort than a storefront. People will search, compare products by themselves, and make the purchase. You do not have to convince them or show them products after products. It saves lots of time and energy.
Sometimes you may feel tired, busy, sick, or just feeling a little lazy and don’t want to go to the store. For a physical store, it may harm your business but not for your e-commerce website. You can operate this sitting at your house. It is not effortless, but it demands less physical effort than a storefront.
Online Store Lets Your Product Found When People Search
Research shows that 85% of people search on google before making a purchase. So, if you do not have an e-commerce website, your products will not be visible when people search for them. You will lose lots of potential clients this way.
What Can I sell and How Do I Start?
You can sell anything using your e-commerce website. From grocery items to Electronic items, Photographs to software, anything you want. You can also sell downloadable products from your website. There is no barrier to selling anything. Here is the process you should follow before finding out what you will sell.
Research the market and find your niche
Before starting to build an e-commerce website, you must research the market. You do not fill the website with products anyone willing to buy. So, first, know the market need and then fill your product with it. How will you do the research?
- Look for potential customers: Let’s say you are selling cat food online. Are there enough cat owners around you? You can collect data using social media or by other means.
- Find your competitors: Finding competitors is very important to start your business. If you are selling cat food, then search for other cat food sellers around you. Google for other stores or online shops and build up your strategy.
- Do the consumers need this, or they want this?: Let’s say you are selling food online, then people have a ‘need’ to purchase it. But if you are planning to sell a service for a birthday party, then what? Lots of people these days look for an event organizer. However, this is not an extreme need. People want this service. Are the people around you ready to hire an event manager?
- Do they have the money to spend on this item?: Let’s talk about the cat food business you are going to start. You may have many cat owners around you but are they financially solvent to purchase the cat food?
- Look for Trending products: By finding what is selling now, you can easily pick the product you sell. But do not select a product that can decline anytime. Pick a product whose market is growing.
- Align with your knowledge: Do you know about the products? Do you care about the market? It would help if you asked yourself these questions before picking up the products.
Think about how you will sell the product. Who will be your distributor, What will be your distribution channel, How will you complete the delivery? Prepare the package for delivery. Quality products and on-time delivery is the key to success for any online shop. It would help if you also had a team ready for taking feedback or complaints from customers.
How to build an e-commerce website?
An E-commerce website is a complicated system. There are lots of modules in this software. Security is essential as people will make payments from your website. So, you will have to choose the right method to build one. We will discuss these methods here.
Hire A Developer And Build The Application For You (On-Premise Method)
The developers you will hire are entirely responsible here. In this method, the developers’ team will build the website for you. A web server will host it. The developers’ team will handle updates, bug fixing, and troubleshooting. The positive side of this method is that you can add the required functionality to your website. But the downside is that this is a time-consuming process. Tough to integrate third-party tools, and This process will take lots of time and costs a handsome amount of money.
Use An Open Source Content Management System
That is the most popular method to build websites these days. You can make almost any kind of website using content management systems. These CMSs are free to use and come with lots of built-in functionalities. You can enhance the functionalities by editing the codes. There are lots of free themes and plugins are available. You can use a free one or purchase one. Here are the two most famous content management systems
WordPress: This is the most popular content management system right now. WordPress powers more than 30% of websites. That is easy to use, and it has a vast library of themes and plugins. There’re tons of video tutorials and documentation on these plugins.
The most popular e-commerce plugin or software for WordPress is WooCommerce. Around 30% of e-commerce websites get built on WooCommerce. This plugin comes with lots of free options to start a small business. But if you want to add more features and functionalities to your store, you can purchase add-ons. Another important thing is the theme library. More than 1300 plus themes are available for WooCommerce. You can utilize a free theme or purchase from the marketplace.
Magento: Magento is another e-commerce CMS. Magento is more powerful and has more functionality than any other e-commerce software. But the downside is this is more complicated than WordPress. You will need an expert to build the site for you. That will cost you more money. If you have high-volume products and ready to invest some money, Magento is the best solution.
E-Commerce software: There are many e-commerce software in the market. You can pick one and start building your store there. The main advantage of this method is that you will get 24/7 customer support. The downside is every software has its limitations. To mentions some of the famous software
E-commerce Website Design Companies
Now we hope you have a clear and good idea about building e-commerce websites. You may think designing a web page is not a very complicated task. But it’s not that easy. There are many things to consider before you plan a website. The design of an e-commerce website is more critical than regular websites. That is the place where people come to buy products. If the plan does not attract your customers may not visit your website. The U.I. of the website should be user friendly, and the product page should be attractive. E-commerce website design companies take care of all the designing part of your website. There are many e-commerce website design companies. WebTech is one of the best e-commerce website design companies.
E-Commerce Web Development Company
An E-commerce Website development company takes care of the development side of your website. Things like product database, inventory, add products to cart and checkout, tracking, and fund transactions are all done by a web development company. That is the most crucial part. Security of your website is also taken care of by this department. It doesn’t matter which e-commerce software or Content management system you are using. You will need a development team to assist you.
There is another essential thing, Hosting, and Domain. A domain name is your website’s address, and Hosting is the place where you will put all of your contents. To run your website smoothly, you need the right hosting provider. You may think you can purchase it yourself, but there are many technical things to consider. The web Development company also takes care of this. You will also need them for doing SEO for your website. So, it is always a wise choice to hire an e-commerce web development company to build an e-commerce website for you.
WebTech – E-commerce website design & development Company
WebTech BD is a famous e-commerce website development company. The company got established in 2012. Since then, this company has completed more than 150 projects. WebTech has 25 in-house employees and many remote workers to help them. They have an enthusiastic graphic designer team. You can take their help to develop the designing section of your website. They also have a team of web designers. That team will implement the design. All products are not the same. Design tells a lot about the products. An attractive and user-friendly design is the first step for a successful e-commerce website.
WebTech also has highly skilled developers to develop the back end of your website. The rear end is significant. That will help you to run your website smoothly. And from the customer’s point of view, this will build their trust for your website.WebTech will develop the website just as you want.
WebTech also has an SEO team along with a group of digital marketers. Without proper marketing and Good SEO, you will not get your desired result. WebTech will do all the SEO work and do digital marketing for your e-commerce website. From WebTech, you will get all the necessary support to become a successful e-commerce businessman.
We hope this article will help you with building your dream e-commerce website. Visit WebTech B.D. for more technical assistance.